New social network Tsu believes it can get you excited about seeing advertisements. (Seriously!)
That’s because Tsu, which launched on Tuesday with a $7 million investment led by Sancus Capital Prive, is splitting its ad revenue with users, paying them for actively posting on the platform and inviting their friends to join, too.
New York-based Tsu, which looks a lot like Facebook at first glance, only takes 10 percent of the ad revenue it generates, passing the other 90 percent back to users, according to founder Sebastian Sobczak. All the ad revenue Tsu makes in one day, for example, is distributed to users based on how many organic post-views they get during that 24-hour period. The more views and engagement you generate as a user, the larger portion of the pie you get.
This breakdown certainly benefits the site’s most popular users (i.e. celebrities), but there are other ways to make money, too. Smaller percentages of this revenue pie are also used as incentive for people to invite their friends to Tsu, which is invite-only. Users also receive payments when the friends they invite share engaging posts, too.
The idea is that content creators, not just the platform provider, deserve to reap the monetary benefits that come with having an active user base.
“If you contrast the established networks today, they’re like radio stations playing everybody’s song and not giving them any royalties for their work,” said Sobczak. “It’s very unusual that all these amazing [users] provide this free content that is very valuable to them and is a hundred percent monetized.”
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